Kyiv has again proven to be an enticing destination for international tech companies. Giants like Viber, Google and the Amazon-owned firm Ring – to name a few – have already put down roots in Ukraine’s capital, and now one more big player is joining them.

U.S. social platform Reddit, which positions itself as “the front page of the internet,” has announced it is opening an office in Kyiv to tap into the pool of Ukrainian tech talent.

“We chose Kyiv because there are a lot of technically skilled engineers who are interested in product development,” Reddit’s senior user experience designer Pavlo Grozian told Ukrainian online tech journal on Feb. 21.

As for now, Reddit has only staffers in Ukraine – software engineer Aleksey Yashchenko from Kyiv and designer Grozian, who is from San Francisco. They work from coworking Creative Quarter Gulliver in central Kyiv.

Reddit is interested in hiring Ukrainian programmers from the field of backend and frontend engineering, in particular. The company plans to employ about 10 people by the end of 2020 and will create more jobs for mobile developers in the future.

Recruited employees will work for the Special Projects division, but the company has not disclosed further details. According to Yashchenko, their work may have something to do with “alternative sources of revenue” and “the future of the internet.”

Reddit isn’t popular with Ukrainians – people usually use Google if they’re looking for discussion of a certain topic, rather than Reddit. The company wants to change that.

“Usually, (Ukrainians) think that this is a place for memes and GIFs with kittens,” Grozian said. “But our users generate a huge amount of unique content on serious topics, ranging from relationship support to personal finance.”

For now, the company does not plan to open offices in other Ukrainian cities.

Reddit is the 13th most visited website in the world, according to U.S. web traffic analyst Alexa Internet with nearly 1.5 billion users visiting it monthly. In February 2019, the company was valued at $3 billion.

Reddit consists of communities known as “subreddits” — there are over a million of them — and each covers a different topic. Because of its popularity and relative anonymity of users, Reddit is known for its “leaks” from big corporations and government.

Reddit is also a direct way to get an answer from almost anyone in the world: Co-founder of Microsoft Bill Gates, the 44th president of the United States Barack Obama and astrophysicist Neil deGrasse Tyson are the best known for replying to users’ questions.

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